Review current marketing channels to benchmark performance and optimize them to meet goals as well as diversify them to add in other high performing channels. The classic example? We spend too much on paid search, where else can we get the same scale with better results?
Ready to make your next big bet or need a strategic marketer to build out our strategy? Em partners with founders or marketing teams to build strategy across brand, growth, and owned channels as well as the plan to resource and hit these goals. This would fall into the buzzword of Fractional CMO, if that resonates with you.
Em has been launching point in time and “always on” campaigns for brands over fifteen years. If you need the brains (or muscle) to make a campaign come to life, Em will make it happen. Part of the engagement is defining what to expect from the campaign straight from the start.
Launching a new product or considering a new way to resonate with your ideal customer? Em helps marry market forces with strategic messaging and will even take your messaging to market and test it.
Review current marketing channels to benchmark performance and optimize them to meet goals as well as diversify them to add in other high performing channels. The classic example? We spend too much on paid search, where else can we get the same scale with better results?
Founding a company or being a lone sales or marketing leader can be a lonely job. Meet with Em to talk through the problem you’re facing with an outside revenue leader. You’ll get some marketing perspective to unstick things, or simply a listening ear.
After spending fifteen years building growth and demand programs for organizations freshly launched to enterprise, Em now works with companies ready for their next stage of growth.
She has worked with multi-million dollar B2B SaaS businesses on global expansions, small businesses in the Pacific Northwest and tech organizations marketing to small businesses. Her sweet spot is organizations in the $10 – $50mm ARR but she loves a good challenge outside of that.
She approaches each engagement with curiosity, asking questions to get to the bottom of the need with growth in mind. This may look like optimizing what is going well for incremental growth or writing a new playbook to go after exponential growth. She is able to look at the big picture and roll up her sleeves to make magic happen.
@Ruby
Emily is a skilled leader and strategist who also possesses far more creative talent than she’d ever admit to. We can depend on her to steer massive initiatives while keeping us on task. She can see things from 10,000 feet as well as jump into the gnarly details of things.
moovel
Paragon ID
NAVEX
